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Chanel Boutique Façade by MVRDV

Chanel Boutique Façade by MVRDV

MVRDV has recreated a façade for a Chanel boutique in Amsterdam made of glass brick. In attempt to revive the local character of the neighborhood, MVRDV used the glass bricks to create a literal and a symbolic transparency between the interior and the exterior with an unconventional material.

Working with researchers from Delft University, the engineering firm ABT and the contractor Wessels Zeist, MVRDV developed the specially designed and recyclable bricks, which utilized:

  • high tech lasers
  • lab-grade UV lamps
  • high-strength transparent glue

Despite its lightness in appearance, this unconventional structure’s strength is comparable to concrete, allowing the architects to seamlessly transition from glass bricks at the storefront to traditional terra cotta brick at the top. With its innovative mix of old and new technologies, the design seeks to restore the local character of the shopping district while providing the individuality expected in such high-end flagship retail stores.

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